Internet Móvil: Aceptación tecnológica para el cierre de la brecha digital en Colombia
Keywords:
Mobile internet, TAM, technology acceptance, competitivity, digital divideAbstract
Access to Information and Communication Technologies is one pillar of competitiveness and a determinant of business development. Internet is one of the most important technologies and its access presents contrasted differences between countries and people with higher income levels compared to those with lower incomes. Closing the digital gap is relevant for the development of countries and regions, and mobile
media represent a viable solution because of its superior penetration compared to traditional Internet access by fixed lines, implying a possibility of faster and lower penetration costs. The study of acceptance of Mobile Internet allows to identify the determinants of consumers’ adoption behavior, enabling businesses and government to propose strategies for increasing market penetration and accelerating the closure of the digital gap.
This article explores the use of the Technology Acceptance Model (TAM) as a tool for describing the behavior of Mobile Internet acceptance by Colombian consumers. Proposes a hypothetical model of structural equations, confirms the reliability and validity of the measurement model by Confirmatory Factor Analysis (CFA) and empirically contrasts proposed hypotheses with a sample of 130 individuals from the
Medellin city. The TAM obtained excellent goodness of fit indicators and non-rejection of all hypotheses, permiting to identify the ease of use, perceived usefulness and attitude toward using mobile internet as a significant antecedents of Intention of Use.
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