Corporate Social Responsibility Management in Colombian Sports Organizations

Abstract

Corporate Social Responsibility (CSR) is becoming increasingly important as it brings social, environmental and economic benefits to the community. In this sense, sports organizations are expected to fulfill their social role and contribute to Sustainable Development Goals (SDG). In addition, sports activities provide an opportunity to act responsibly in communities and to engage with stakeholders. The purpose of this research is to validate a scale to measure corporate social responsibility in sports organizations by creating a questionnaire that includes four dimensions (corporate governance, human talent, external stakeholders, and CSR impact) and 38 questions. A quantitative study was designed using exploratory and confirmatory factor analysis. The data collection instrument was the "Corporate Social Responsibility Questionnaire for Sports Organizations" developed by the authors. The study sample consisted of 140 commissioners of sports leagues in Bogota, Valle and Antioquia, Colombia. The results provide insight into sports organizations' commitment to sustainability and suggest long-term strategies to improve their reputation, relationships with coaches and athletes, and economic performance. It is also an innovative study that provides guidelines for sport managers to align their actions with the 2030 Agenda, the United Nations Global Compact, the OECD Guidelines and the European Union's Green Agenda.