Contabilidade estratégica e profissão Contábil: Algumas diretrizes para potenciar a função diretiva dos contadores nas organizações
DOI:
https://doi.org/10.17533/udea.rc.n80a07Palavras-chave:
Contabilidade estratégica, técnicas de contabilidade estratégica, estratégia, concorrência, contexto dos negóciosResumo
O objetivo do presente artigo de reflexão é plantear algumas luzes sobre as habilidades e requerimentos que a contabilidade estratégica demanda dos profissionais no campo contábil, para potenciar os papéis que estes podem desempenhar nos cenários diretivos e estratégicos das organizações. Com base na revisão de literatura sobre contabilidade estratégica para o período 1981 – 2021 nas bases de dados Scopus e Science Direct, identifica-se que o papel do contador se potencia quando este profissional amplia seu enfoque para incorporar nas suas análises ao meio-ambiente externo, particularmente informação sobre o mercado, os concorrentes, clientes e fornecedores. Igualmente, o estudo sobre a estratégia organizacional tanto própria como dos concorrentes, outorga conhecimentos úteis para compreender as medidas que tomam as organizações à procura de atingir uma vantagem competitiva que permaneça no tempo. A informação derivada da contabilidade estratégica contribui à criação de enlaces entre contabilidade, estratégia organizacional e gestão estratégica.
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