Teaching training in platform capitalism and government by algorithm: between task-delegated subjection and resistance

Authors

  • Santiago Pich Universidade Federal de Santa Catarina

Keywords:

platform capitalism, algorithmic governance, generative artificial intelligence, new communication technologies, digital platforms, digital revolution

Abstract

We live in an era marked by the overwhelming presence of new communication technologies in almost all areas of social life. The digital revolution, and its intensification during and after the pandemic, has changed some features of our behavior to such an extent that being "online" is practically synonymous with being alive, and digital platforms have become a new social institution that determines new modes of "agency of subjectivity". We should point out that this process is part of a new moment of neoliberal capitalism, known as platform capitalism or surveillance capitalism. The constant urge to stay connected has led to a process of brain function delegation unprecedented in human history. The key point of this process is the "cerebralization" of the subject and its consequent "decorporealization". The liberating promises of generative AI for education are directly related to the mathematization and algorithmic colonization of thought and life. The implications of this process in the field of human training, and especially, though not exclusively, in the training of physical education teachers, are already underway, and we need to think critically in order to identify other possible uses of these technologies that are not guided by "algorithmic governmentality" but by the "inventiveness" and wandering of bodily subjects in relation and in situation.

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References

1 Benasayag, M. (2015). El cerebro aumentado, el hombre disminuido. Paidós.

2. Benasayag, M. (2019). La singularidad de lo vivo. Prometeo Libros.

3. Srnicek, N. (2018). Capitalismo de plataformas. Caja Negra.

4. Zuboff, S. (2020). A era do capitalismo de vigilância. A luta por um futuro humano na nova fronteira do poder. Intrínseca.

Published

2024-12-20

How to Cite

Pich, S. (2024). Teaching training in platform capitalism and government by algorithm: between task-delegated subjection and resistance. Expomotricidad, 2024. Retrieved from https://revistas.udea.edu.co/index.php/expomotricidad/article/view/360039

Issue

Section

5ª Conferencia Internacional de Formación Universitaria de los Profesionales del Campo