O diálogo de abordagens para uma melhor compreensão investigativa
Resumen
A existência de múltiplos paradigmas de pesquisa, determinados por técnicas quantitativas e qualitativas de análise, faz com que muitos pesquisadores assumam suas preferências metodológicas de forma dicotômica. No entanto, o fato de haver diferenças nessas técnicas não impede a existência de um diálogo harmonioso entre as abordagens. Assim, o método misto, de que trata este ensaio, surge como uma possibilidade que une diferentes perspectivas de análise. No texto, apresentam-se conceitos introdutórios, aplicações e obstáculos do método. Conclui-se que a adoção de uma postura dicotômica, associada a preferências metodológicas, não se constitui como única opção. O método misto representa uma saída possível para o problema, bem como uma ferramenta de compreensão para o estudo de fenômenos comunicacionais.Descargas
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