Origin and management of the sociocultural dynamics around the cultural heritage in the urban development of the municipality of Medellín: Integral Plan of the Center, 2017-2018

Abstract

Cultural heritage is today a resource of multiple uses and practices; it is of growing interest that institutions build their values based on their elements for the improvement of political and commercial relations. The objective of this research is based on the need to diagnose sociocultural dynamics around cultural heritage and analyze the different material elements along with their management models. The methodology was of a historical, ethnographic, non-experimental, transversal and mixed character in which qualitative and quantitative approaches converged. The results showed more than 150 heritage elements, so the avenue La Playa is consolidated as a kind of laboratory where heritage and territory meet to transform and give meaning to social construction. Finally, we can conclude that the avenue La Playa can be thought of as a space to adopt under a strategic vision, that is, to project it as an integral space where the different dynamics that occur there, recognizing its heritage resources as important factors to drive social, cultural and economic success.