Competencias en información y en comunicación: desarrollo conceptual a partir de la New Media Literacy

Jussara Borges; Miguel Ángel Marzal  García-Quismondo

doi:10.17533/udea.rib.v40n1a04

Authors

Jussara Borges Universidade Federal da Bahia https://orcid.org/0000-0003-0157-8691
Miguel Ángel Marzal García-Quismondo Universidad Carlos III de Madrid https://orcid.org/0000-0003-2039-234X

DOI:

https://doi.org/10.17533/udea.rib.v40n1a04

Keywords:

New Media Literacy, communication competencies, information competencies, New Media Literacy evaluation items

Abstract

This analysis begins showing the relevance of content connections in digital and virtual settings. It is based on social network potentialities and its instruments, and the process is based on interaction and communication, and it requires the acquisition of suitable competencies. The cognitive nature of these competencies is based on a comparative analysis with information competencies, and their effect on the new digital gap. The inherent properties of communication competence are addressed based on participative culture, so a personal academic specialty is necessary, New Media Literacy which has principles that are argued using an analysis of actors, language, context, message and channel including their potentialities, and a need to have its own evaluation model.

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Author Biographies

Jussara Borges, Universidade Federal da Bahia

PhD in Contemporary Communication and Culture and Master in Information Science. Universidade Federal da Bahia (UFBA). Graduate in Library Science. Federal University of Rio Grande do Sul. Assistant Professor at the Instituto de Ciência da Informação at UFBA, Brazil.

Miguel Ángel Marzal García-Quismondo, Universidad Carlos III de Madrid

PhD and extraordinary award in Medieval History from the Universidad Autónoma de Madrid. Professor of Documentation and Vice-Dean of Academic Organization. Carlos III University of Madrid (UC3M), Spain.

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