Prevención del embarazo adolescente en Medellín: ¿publicidad o comunicación?

Authors

  • Milena Lucía Duque Bedoya University of Antioquia
  • Yulieth Patricia López Chalarca University of Antioquia

Keywords:

teenage pregnancy, communication strategies, ethnography, theories of communication

Abstract

This  text  exposes  research  results  about  the  processes  and  communica-tion  means  used  in  the Proyecto  Sol  y  Luna  para  la  prevención  del  em-barazo  adolescente  en  Medellín ̧ organized by Medellin ́s Mayor office. It is a comparative approach on the points of views and the consequences of communicative actions when cultural, interpretative and functionalist theoretical framework are applied to that kind of campaigns with the aim of proposing alternatives in educational processes.

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Author Biographies

Milena Lucía Duque Bedoya, University of Antioquia

Student of Communications.

Yulieth Patricia López Chalarca, University of Antioquia

Communications student.

Published

2010-10-21

How to Cite

Duque Bedoya, M. L. ., & López Chalarca, Y. P. (2010). Prevención del embarazo adolescente en Medellín: ¿publicidad o comunicación?. Folios, Revista De La Facultad De Comunicaciones Y Filología, (18-19-20), 105–113. Retrieved from https://revistas.udea.edu.co/index.php/folios/article/view/7322

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Section

Artículos

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