Agenda informativa en la elección presidencial colombiana 2014

Abstract

This paper seeks to answer the question: Who built the news agenda and what was discussed during the 2014 Colombian presidential election? To achieve that they were chosen the most relevant columnists read by opinion leaders in Colombia (according to the survey panel review by Cifras & Conceptos), also the most recurrent themes were identified during the campaign for ending with the analysis of the columns during the given period.
This study is located in the qualitative paradigm of social research, the kind of research is applied with a descriptive-interpretative scope as a method using the cyber-ethnography (Ardévol, Estalella & Domínguez, 2002). The analysis used was discourse analysis, assisted with the softwarefor qualitative research N-vivo; using as data collection observation techniques (Guber, 2001; Hine, 2004) which based instruments are the columns of the 21 selected columnists and editorials and the front pages of the El Tiempo, El Espectador y Semana.
This work showed that the political and media agendas during the Colombian presidential election was imposed by the government and editorialist, without the participation of the press, or of citizens. The themes of the campaign focused on peace and security.