Technique and technology: the dilemma of the rational subject in a consumer society
Keywords:Reason, Subject, Consumer, Rationality, Technical, Technology, Society.
Today we operate in a rapidly changing world replete with scientific, technical and technological developments. A world conditioned by the interests of economic globalization, where the imperative is to consume, and where those who produce individually and differently are absorbed, in the best of cases, or made obsolete by the capitalist system. Now, this state of affairs has set at risk the loss of the rational subject inherited from and characterized by Modernity, a loss which is required today to create the Subject of Technological Rationality. The subject-person-rational agent is at the crossroads in the consumer society and an economic system of production. The question is whether to continue to permit ourselves to be considered and utilized as objects, things, tools, and artifacts, even more within the Artefactual system, or to recover the ability of rationality, inherited from Modernity and which was endorsed as Technological Rationality since the Industrial Revolution.
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