Trips blogs: the creativity as biopolitical device in the promotion of an alternative consumption

Authors

  • Adriana Lima de Oliveira Anhanguera University, FACCAMP University
  • Daniel Afanador Jiménez University of La Sabana
  • Tânia Márcia Cezar Hoff Higher School of Propaganda and Marketing

Keywords:

communication, consumption, discourse, creativity, biopolitics

Abstract

This  paper  presents  the  discourse  of  creativity  as  a  biopolitical  dispositif that offers new identity construction ways and, therefore, existing ways in the consumer society. For this, we approach to the rising of travel blogs, which suggests an alternative consumption. Travel  blog  discourses,  to  a  greater  or  lesser  extent,  emphasize  a “creative  living”,  since  when  economic  resources  —means  of production— are not anymore guided by capital, natural resources or manpower. Instead, are created conditions for the emergence of the “creative individual”, people who, through creativity, forge new ways of working, traveling and living, etc. Thus, we consider that  creativity  gets  a  preponderant  place  in  contemporary  media  discourse and, by analyzing the travel blogs, we see what we call “creativity discourse,” which promotes calls for the “invention” of alternative ways of living and consuming.

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Author Biographies

Adriana Lima de Oliveira, Anhanguera University, FACCAMP University

Candidate for a master's degree in Communication and Consumer Practices from the Higher School of Propaganda and Marketing.Professor at the Universities anhanguera and FACCAMP.

Daniel Afanador Jiménez, University of La Sabana

Candidate for a master's degree in Communication and Consumer Practices from the Escuela Superior de Propaganda y Marketing. Social communicator and journalist from the University of La Sabana.

Tânia Márcia Cezar Hoff, Higher School of Propaganda and Marketing

Doctor, professor of the Postgraduate Program in Communication and Consumer Practices at the Escuela Superior de Propaganda y Marketing. Coordinator of the research group on "Communication, discourses and biopolitics of consumption" certified by the National Council for Scientific and Technological Development of Brazil.

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Published

2016-11-25

How to Cite

Lima de Oliveira, A., Afanador Jiménez, D., & Cezar Hoff, T. M. (2016). Trips blogs: the creativity as biopolitical device in the promotion of an alternative consumption. Folios, Revista De La Facultad De Comunicaciones Y Filología, (31), 75–89. Retrieved from https://revistas.udea.edu.co/index.php/folios/article/view/326292

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