Designing a model of media literacy in order to organize sexism in women's sports
Keywords:
Media, Sports management, Women's sports, Proffesional sportsAbstract
Background: sports can be seen as a tool for social change, a way to move and improve social status. Aim: to investigate the model of media literacy in order to organize sexism in women's sports. Material and Methods: this research was of the type of applied purpose, in terms of the method of collecting descriptive-survey data. In the first part (qualitative) to conduct field interviews, the statistical population of the research consisted of Asian and world champion female athletes, members of the academic staff of the specialized field of media management in sports, who were selected purposefully and snowballed (25 interviews with 25 people theoretical saturation limit continued). In the second part (quantitative), the statistical population included female national athletes in various sports, female graduate students in physical education, and finally, 450 correct questionnaires were analyzed. Results: the findings showed that in the qualitative part of the research, it was determined that the categories were extracted in the form of 45 conceptual codes and 8 subcategories. In the quantitative part, it was also determined that at the level of 0.99, each of the components of the source of information, criteria for media selection and media analysis, honesty and truthfulness, responsibility, loyalty, compliance with social values and compliance with collective ethics the components of media literacy and professional ethics are; It was also found that media literacy has an effect on professional ethics. Conclusion: considering the important role of media literacy on women's sports, it is suggested that the country's sports managers organize the necessary training courses for athletes to improve their media literacy.
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