Before Amazon
Publishing Industry and Cultural Mutations
DOI:
https://doi.org/10.17533/udea.rib.v47n1e354358Keywords:
Book history, capitalism, cultural studies, retail shopping, supermarketsAbstract
Amazon has radically changed the publishing world. And this transformation is so profound that everything done before by the publishing industry today is seen as the product of an apathetic industry, chronically indifferent to change. Nothing could be further from the truth, as this text tries to highlight, and in an attempt to demystify this view, it recovers four moments and areas of the past history of publishing, all with transformative effects that still influence our practices: labor, intellectual property, Christmas celebrations and mass consumption.
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