Presentación de un modelo de outsourcing de actividades de marketing de eventos académicos deportivos

  • Rahim Shirazinejad Islamic Azad University,
  • Ebrahim Khoshnam Islamic Azad University
  • Ahmad Torkfar Jahrom University
  • Hamidreza Safari Jafarloo Jahrom University
  • Maryam Ghodsi Islamic Azad University
Palabras clave: deporte académico, marketing, outsourcing, contratación

Resumen

Introducción. El objetivo de este estudio es presentar un modelo de subcontratación de actividades de marketing de eventos deportivos académicos. Material y métodos. El presente estudio es una investigación mixta que se realiza con métodos cualitativos y cuantitativos. La población estadística de este estudio incluye a todos los expertos en el campo del deporte académico y el marketing en Irán en las universidades públicas islámicas Azad, Payame Noor y Elmi Karbordi. Los instrumentos de investigación fueron un cuestionario y una entrevista. En la parte de análisis cuantitativo de la investigación se utiliza el método de modelado estructural interpretativo y las ecuaciones estructurales con enfoque PLS. Resultados y discusión. Los resultados cualitativos de la investigación mostraron que de las entrevistas se extrajeron 41 atributos que fueron clasificados en seis categorías de factores estratégicos, gerenciales, motivacionales, deportivos, técnicos y legales. Los resultados mostraron que entre los factores identificados, los legales y técnicos tienen un rol subyacente en la formación de otros factores para el desarrollo de actividades de outsourcing de marketing de eventos deportivos académicos. Conclusión. Este número resaltó la importancia de los factores legales y técnicos para el desarrollo de la subcontratación de las actividades académicas de marketing de eventos deportivos.

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Biografía del autor/a

Rahim Shirazinejad, Islamic Azad University,

PhD Student of Sports Management, Department of Physical Education, Jahrom Branch, Islamic Azad University, Jahrom, Iran.

Ebrahim Khoshnam, Islamic Azad University

 Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran.

Ahmad Torkfar, Jahrom University

Department of Sports Science, Faculty of Literature and Humanities, Jahrom University, Jahrom, Iran.

Hamidreza Safari Jafarloo, Jahrom University

Department of Sports Science, Faculty of Literature and Humanities, Jahrom University, Jahrom, Iran.

Maryam Ghodsi, Islamic Azad University

Department of Math and Statistics, Jahrom Branch, Islamic Azad University, Jahrom, Iran.

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Publicado
2021-05-04
Cómo citar
ShirazinejadR., KhoshnamE., TorkfarA., JafarlooH. S., & GhodsiM. (2021). Presentación de un modelo de outsourcing de actividades de marketing de eventos académicos deportivos. Educación Física Y Deporte, 40(1). https://doi.org/10.17533/udea.efyd.v40n1a03
Sección
Artículos de Investigación