Metaphors as a Persuasion Strategy in Jehova’s Witnesses Publications

Authors

  • Daniela Osorio Castro National University of Colombia

DOI:

https://doi.org/10.17533/udea.lyl.n80a18

Keywords:

Jehova's Witnesses, metaphor, discourse analysis, simile, analogy

Abstract

The Jehovah’s witnesses are a christian community focused on transmitting Jesus’ teachings. In their regular preaching activities, they use publications that present numerous rhetorical strategies aimed to persuading the public. The present work analyzes one of the most recurrent strategies: metaphors. For this, similes and analogies from two of their books for adolescents were taken as the corpus. The identification of characteristics, patterns, and communicative effectiveness allows the researcher to select metaphors that reflect their belief system, and it is verified that this discursive strategy is efficient to reproduce that system.

|Abstract
= 902 veces | PDF (ESPAÑOL (ESPAÑA))
= 451 veces| | HTML (ESPAÑOL (ESPAÑA))
= 0 veces|

Downloads

Download data is not yet available.

Author Biography

Daniela Osorio Castro, National University of Colombia

Graduated from the Linguistics program at the National University of Colombia. Recently, she participated in the 3rd International Congress of Linguistic Research of the University of Antioquia, between September 4th and 6th, 2019 in Medellín (Colombia), from whose presentation her article was derived. Her particular interest in the productions of Jehovah's Witnesses arose from reading their publications, which allowed him to become familiar with their discursive style

References

Cameron, L. (2003). Metaphor in Educational Discourse. A&C Black.

Croft, W., & Cruse, D. A. (2004). Cognitive Linguistics. Cambridge University Press.

De la Rosa Alzate, E. A. (2020). La metáfora verbal: entre la comparación y la creación. Lingüística y Literatura, 41(77), 410-431. https://doi.org/10.17533/udea.lyl.n77a18

Grady, J., Oakley, T., & Coulson, S. (1999). Blending and metaphor. En Gibbs Jr, R. W., & Steen, G. J. (Eds.). (1999). Metaphor in Cognitive Linguistics: Selected Papers from the 5th International Cognitive Linguistics Conference, Amsterdam, 1997 (Vol. 175). John Benjamins Publishing.

Lakoff, G. & Johnson, M. (2008). Metaphors We Live By. (2nd edition). University of Chicago Press.

Pardo Abril, N. (2014). Discurso en la web: pobreza en YouTube. Universidad Nacional de Colombia.

Semino, E. (2008). Metaphor in Discourse. Cambridge University Press.

Steen, G. (2009). Three Kinds of Metaphor in Discourse: A Linguistic Taxonomy. In Musolff, A. & Zinken, J. (Eds.) Metaphor and Discourse (pp. 25-39). Palgrave Macmillan.

Van Dijk, T. A. (1999). Ideología: una aproximación multidisciplinaria. Gedisa.

Van Dijk, T. A. (2015). Critical Discourse Studies: A Sociocognitive Approach. In Wodak, R. & Meyer, M. (Eds.), Methods of Critical Discourse Studies (3rd edition), (pp. 63-74). SAGE Publications.

Vargas Llovera, M. (2006). Las publicaciones periódicas de los testigos de Jehová como un medio para la (re) socialización del grupo. Zainak. Cuadernos de Antropología-Etnografía, (28), 321-330. https://core.ac.uk/download/pdf/11499789.pdf

Watch Tower Bible and Tract Society of Pennsylvania (2011) Lo que los jóvenes preguntan, respuestas practices, Vol. I. Watchtower Bible and Tract Society Of New York, Inc. (Original publicado en 1989). https://www.jw.org/es/publicaciones/libros/Lo-que-los-j%C3%B3venes-preguntan-Respuestas-pr%C3%A1cticasvolumen-

/

Watch Tower Bible and Tract Society of Pennsylvania (2008) Lo que los jóvenes preguntan, respuestas practices, Vol. II. Watchtower Bible and Tract Society Of New York, Inc. https://www.jw.org/es/publicaciones/libros/Lo-que-los-j%C3%B3venes-preguntan-Respuestas-pr%C3%A1cticas-volumen-2/

Downloads

Published

2021-07-30 — Updated on 2021-11-14

Versions

How to Cite

Osorio Castro, D. (2021). Metaphors as a Persuasion Strategy in Jehova’s Witnesses Publications. Lingüística Y Literatura, 42(80), 299–318. https://doi.org/10.17533/udea.lyl.n80a18 (Original work published July 30, 2021)

Issue

Vol. 42 No. 80 (2021): Vol. 42, 80 (2021): JULY-DECEMBER, 2021

Section

Linguistic studies

License

Copyright (c) 2021 Linguistics and Literature

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Creative Commons by-nc-sa

Those authors who have publications with this journal, accept the following terms:

1. The journal is the owner of the copyright of the articles, which will be simultaneously subject to the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. that allows third parties to share the work provided its author is indicated and its first publication in this journal.

2. The authors may adopt other agreements of non-exclusive license of distribution of the version of the published work (e.g., deposit it in an institutional telematic file or publish it in a monographic volume) provided that the initial publication in this journal is indicated.

3. Authors are allowed and recommended to disseminate their work via the Internet (e.g. in institutional telematic files or on their website) before and during the submission process, which can produce interesting exchanges and increase citations of the published work.

Crossref
Scopus
Google Scholar
Europe PMC