Buscando votos: un estudio comparativo de anuncios electorales dirigidos a la comunidad latinx en la campaña presidencial de 2020 en los Estados Unidos

Sara Moreno de Nicolás

doi:10.17533/udea.lyl.n81a11

Autores

Sara Moreno de Nicolás Universidade de High Point

DOI:

https://doi.org/10.17533/udea.lyl.n81a11

Palavras-chave:

publicidade eleitoral, análise do discurso, Eleições presidenciais americanas, recursos persuasivos em mensagens eleitorais

Resumo

O principal objetivo deste trabalho é realizar um estudo comparativo-descritivo através da análise dos anúncios eleitorais televisivos dos candidatos presidenciais americanos de 2020, Donald Trump e Joe Biden, destinados à comunidade latina. O discurso das manchas é analisado como um conjunto de elementos semióticos e lingüísticos, levando em conta recursos verbais, visuais e acústicos. Este estudo mostra que, com base nos elementos comuns em ambas as campanhas eleitorais, é identificado um perfil de valores e traços distintivos do Latinx nos Estados Unidos.

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Biografia do Autor

Sara Moreno de Nicolás, Universidade de High Point

Professor de Linguística Espanhola na High Point University (EUA). Doutorado em Sociolingüística pela Universidade Autônoma de Madri (Espanha). Diploma de Estudos Avanzados (DEA) em Sociolingüística (Universidade Autônoma de Madri, Espanha). Licenciatura em Filologia Inglesa (Universidad Autónoma de Madrid, Espanha).

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