Looking for Votes: A Comparative Study of Political Advertisements of The US Presidential Campaign Of 2020 Targeting the Latinx Community
DOI:
https://doi.org/10.17533/udea.lyl.n81a11Keywords:
political advertisements, discourse analysis, presidential elections in the US, persuasive elements in electoral messagesAbstract
This paper shows a comparative-descriptive study of TV electoral advertisements of the us presidential candidates of 2020, Donald Trump and Joe Biden, targeting the Latinx community. The discourse of the announces is analyzed as a complex text formed by semiotic and linguistic elements, specifically verbal, visual and acoustic ones. This study shows that the common elements of both political campaigns can identify a profile of the values and main characteristics of the Latinx in the US.
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