Fundamentals for the protection of consumers against misleading advertising
DOI:
https://doi.org/10.17533/udea.esde.852Keywords:
consumer law, producer, consumer, misleading advertising, social responsibility, subliminal, self regulation, consumers leaguesAbstract
This article raises some of the fundamentals for building effective means of protection of consumers against misleading advertising. We will examine the legal nature, laws, relevance, scope, strategies, means and resources as well as the ideological discourse that must be taken into account for this purpose.
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