Impacto de la cocreación de valor sobre las organizaciones deportivas en Antioquia

Autores/as

DOI:

https://doi.org/10.17533/udea.efyd.e342206

Palabras clave:

clubes deportivos, cocreación de valor, creación de valor

Resumen

A partir de un modelo de ecuaciones estructurales bajo mínimos cuadrados parciales (PLS-SEM), se analizó el impacto de la creación de valor en el desempeño de las organizaciones deportivas sin fines de lucro (ODSL). La muestra de datos incluyó a gerentes deportivos y administrativos (n = 201) de diferentes ligas deportivas en Antioquia (Colombia). Los resultados sugieren que las ligas deportivas en Antioquia cocrean valor al desarrollar bienes, productos y servicios con consumidores y proveedores, y tienen un impacto significativo en su creación de valor en múltiples dimensiones, especialmente en la dimensión de nuevas capacidades. Este artículo trata sobre cómo se cocrea en clubes y organizaciones deportivas. Además, identifica la cocreación de valor como un factor determinante en la capacidad de las organizaciones deportivas para incrementar su valor organizacional. Este estudio constituye un aporte valioso para la gestión deportiva en Suramérica y puede ser utilizado por las organizaciones deportivas como una herramienta de trabajo útil para su gestión.

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Biografía del autor/a

Oscar Eduardo Ávila Rodríguez, Instituto Tecnológico Metropolitano

Magíster en Gestión de Organizaciones. Docente de cátedra, Facultad de Ciencias Económicas y Administrativas, Instituto Tecnológico Metropolitano, Medellín, Colombia. Correo electrónico: oscaravila274140@correo.itm.edu.co

Rodrigo Arboleda Sierra, Universidad Católica Luis Amigó

Especialista en Administración Deportiva. Docente, Facultad de Psicología y Ciencias Sociales, Universidad Católica Luis Amigó, Medellín, Colombia. Correo electrónico: rodrigo.arboledasi@amigo.edu.co

Laura Cristina Henao Colorado, Instituto Tecnológico Metropolitano

Magíster en Administración de Empresas. Docente ocasional, Facultad de Ciencias Económicas y Administrativas, Instituto Tecnológico Metropolitano, Medellín, Colombia. Correo electrónico: laurahenao@itm.edu.co

Jorge Iván Brand Ortiz, Instituto Tecnológico Metropolitano

Doctor en Gestión de la Tecnología y la Innovación. Decano de la Facultad de Ciencias Económicas y Administrativas, Instituto Tecnológico Metropolitano, Medellín, Colombia. Correo electrónico: jorgebrand@itm.edu.co

Juan Francisco Gutiérrez Betancur, Universidad de Antioquia

Magíster en Gobierno. Director del Instituto Universitario de Educación Física y Deporte, Universidad de Antioquia, Medellín, Colombia. Correo electrónico: juan.gutierrez@udea.edu.co

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2022-06-29

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Ávila Rodríguez, O. E., Arboleda Sierra, R., Henao Colorado, L. C., Brand Ortiz, J. I., & Gutiérrez Betancur, J. F. (2022). Impacto de la cocreación de valor sobre las organizaciones deportivas en Antioquia. Educación Física Y Deporte, 41(1), 151–186. https://doi.org/10.17533/udea.efyd.e342206

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