“But, Bitch, I’m Still Serving It”. Subtitling a Drag Language Verb in RuPaul’s Drag Race into Brazilian Portuguese: New Meanings, Old Words

Authors

  • Willian Henrique Cândido Moura Federal University of Santa Catarina
  • Luciana Iost Vinhas Federal University of Rio Grande do Sul https://orcid.org/0000-0003-1026-2277

DOI:

https://doi.org/10.17533/udea.mut/v16n1a11

Keywords:

Drag language, queer language, camp talk, materialist discourse analysis, audiovisual translation

Abstract

RuPaul’s Drag Race is a reality show that has been on air since 2009. Throughout its seasons, the show received multiple spin-offs and became a franchise with versions in several countries around the world. Due to this popularization, we consider that Drag Race plays an unavoidable role in the way that we socially understand drag culture nowadays. In this paper, we analyze the translation into Brazilian Portuguese of a drag language verb used in the speech of Season 13 contestants of the reality show broadcast in Brazil by Netflix. We present a contrastive analysis between the subtitling and the entries for the verb in general bilingual Portuguese-English/English-Portuguese dictionaries. The analysis is based on materialist discourse analysis, on theorizations about camp and drag, and on research on the audiovisual translation of the show. Our findings indicate that the subtitling of RuPaul’s Drag Race
allows the circulation of other unforeseen meanings for verbs that are part of this semantic-discursive network in Brazilian Portuguese. We reflect on the effects of meanings put into circulation by verbs in drag language, which do not compose what can and should be said from the dominant ideological position in our social formation, and on its dictionary use, which obeys processes of institutionalization of the hegemonic knowledge. Through this study, we stated that the functioning of drag language comes to be understood as “drag words,” as it performs caricatures of femininity by subverting the barriers imposed by the gender binarism that dominantly regulates social relations.

|Abstract
= 476 veces | HTML
= 0 veces| | PDF
= 310 veces|

Downloads

Download data is not yet available.

Author Biographies

Willian Henrique Cândido Moura, Federal University of Santa Catarina

Ph.D. student in Translation Studies at Federal University of Santa Catarina, Brazil (CAPES scholarship). M.Sc. in Translation Studies at Federal University of Santa Catarina.

Luciana Iost Vinhas, Federal University of Rio Grande do Sul

Professor at Federal University of Rio Grande do Sul, Brazil. Ph.D. in Discourse Analysis at Federal University of Rio Grande do Sul.

References

Alter, R. (2021). “RuPaul’s Drag Race Is Serving Face (Masks) in covid-19 Documentary Special”. Vulture. February 17, 2021. https://www.vulture.com/2021/02/rupauls-drag-race-covid-19-documentary-trailer-watch.html

Barra, L., Brembilla, P., Rossato, L., & Spaziante, L. (2020). “Lip-Sync for your life” (abroad). The distribution, adaptation and circulation of RuPaul’s Drag Race in Italy. view Journal of European Television History and Culture 9(17), 119–133. http://doi.org/10.18146/view.210

Barrett, R. (1998). Markedness and style switching in performances by African American drag queens. In C. Myers-Scotton (Ed.), Codes and consequences: Choosing linguistic varieties (pp. 139–161). Oxford University Press.

Barrett, R. (2017). From drag queens to leathermen: Language, gender, and male subcultures. Oxford University Press.

Brennan, N., & Gudelunas, D. (2022). Post-Ru-Paul’s Drag Race: Queer visibility, online discourse and political change in a global digital sphere. In N. Brennan, & D. Gudelunas (Eds.), Drag in the global digital public sphere: Queer visibility, online discourse and political change (pp. 3–13). Routledge.

Cambridge Dictionary. (n. d.). Serve. In Cambridge dictionary. English-Portuguese. Retrieved July 29, 2022, from https://dictionary.cambridge.org/pt/dicionario/ingles-portugues/serve

Collins, C. G. (2017). Drag race to the bottom?: Updated notes on the aesthetic and political economy of RuPaul’s Drag Race. tsq: Transgender Studies Quarterly, 4(1), 128–134. https://doi.org/10.1215/23289252-3711589

Courtine, J.-J. (2009). Análise do discurso político: o discurso comunista endereçado aos cristãos. EdUFSCar. (First Published in 1981)

Haroche, C., Pêcheux, M., & Henry, P. (2007). A semântica e o corte saussuriano: língua, linguagem, discurso. (Trans. R. L. Baronas, & F. C. Montanheiro). In R. L. Baronas (Org.), Análise do discurso: apontamentos para uma história da noção-conceito de formação discursiva. Pedro & João Editores. (First published in 1971)

Harvey, K. (1998). Translating camp talk: Gay identities and cultural transfer. The Translator, 4(2), 295–320. https://doi.org/10.1080/13556509.1998.10799024

Harvey, K. (2000). Describing camp talk: Language/pragmatics/politics. Language and Literature, 9(3), 240–260. http://doi.org/10.1177/096394700000900303

Laurenti, R. (1984). Homosexuality and the International Classification of Diseases. Revista de Saúde Pública, 18(5), 346-347. https://doi.org/10.1590/S0034-89101984000500002

Leap, W. (1995). Introduction. In W. Leap (Ed.), Beyond the lavender lexicon: Authenticity, imagination and appropriation in gay and lesbian languages (pp. vii–xix). Gordon & Breach.

Leandro-Ferreira, M. C. (2003). O caráter singular da língua no discurso. Organon, 17(35), 189–200. https://doi.org/10.22456/2238-8915.30023

Libby, A. (2014). Dragging with an Accent: Linguistic Stereotypes, Language Barriers and Translingualism. In J. Daems (Ed.), The Makeup of RuPaul’s Drag Race: Essays on the Queen of Reality Shows (pp. 49–66). McFarland & Company.

Mann, S. L. (2011). Drag Queens’ Use of Language and the Performance of Blurred Gendered and Racial Identities. Journal of Homossexuality, 58(6–7), 793–811. https://doi.org/10.1080/00918369.2011.581923

Martínez Pleguezuelos, A. J. (2017). Representación y traducción del camp talk en el cine de Almodóvar: los casos de La mala educación y Los amantes pasajeros. Trans. Revista de Traductología, 21, 235–249. https://doi.org/10.24310/TRANS.2017.v0i21.3655

Mittmann, S. (2008) Autoria e tradução: da dispersão às identificações. In S. Mittmann, E. Grigoletto, & E. Cazarin (Orgs.), Práticas discursivas e identitárias: sujeito e língua. (pp. 80–96). Nova Prova.

Moura, B. N. (2020). Tradução queer: pensando gênero na tradução de fanfictions femslash. [Undergraduate thesis, Federal University of Rio Grande do Sul].

Newton, E. (1972). Mother Camp: Female Impersonators in America. The University of Chicago Press.

Nunes, J. H. (2008). Uma articulação da análise de discurso com a história das ideias linguísticas. Letras, 18(2), 107–124. https://doi.org/10.5902/2176148511982

Parsemain, A. L. (2019). The Pedagogy of Queer tv. Palgrave Macmillan.

Passa, D. (2021a). «Reinas unidas jamás serán vencidas»: Drag queens in the Iberian Spanish Voice-Over of RuPaul’s Drag Race. Trans. Revista de Traductología, (25), 349–371. https://doi.org/10.24310/TRANS.2021.v1i25.11450

Passa, D. (2021b). “You all are sisters! We are all family!” The construction of parenthood in ‘RuPaul’s Drag Race’. Linguaculture, 12(2), 127–144. https://doi.org/10.47743/lincu-2021-2-0199

Pêcheux, M. (1982). Language, semantics and ideology: Stating the obvious. (Trans. H. Nagpal). Palgrave Macmillan (First Published in 1975).

Pêcheux, M. (1994). Ler o arquivo hoje. (Trans. B. Mariani et al.). In E. Orlandi (Org.), Gestos de leitura: da história no discurso (pp. 55-66). Editora da unicamp (First published in 1982).

Pêcheux, M. (2006). Discurso: estrutura ou acontecimento. (Trans. E. Orlandi). Pontes.

Pêcheux, M. (2019). Linguística e marxismo: formações ideológicas, aparelhos ideológicos de Estado, formações discursivas. (Trans. R. Fonseca). In G. A. Oliveira, & L. Nogueira (Orgs.), Encontros na análise de discurso: efeitos de sentido entre continentes (pp. 307–325). Editora da unicamp (First published in 1976).

Petri, V. (2008) A produção de efeitos de sentidos nas relações entre língua e sujeito: um estudo discursivo da dicionarização do “gaúcho”. Letras, 37, 227–243. https://periodicos.ufsm.br/letras/article/view/11989

RuPaul’s drag race. (2009-). IMDb entry: https://www.imdb.com/title/tt1353056/

RuPaul’s drag race dictionary. (n.d.). Fishy. In Drag race wiki. Retrieved November 11, 2022, from https://rupaulsdragrace.fandom.com/wiki/RuPaul%27s_Drag_Race_Dictionary

Rupp, L. J., Taylor, V., & Shapiro, E. I. (2010). Drag queens and drag kings: The difference gender makes. Sexualities, 13(3), 275–294. https://doi.org/10.1177/1363460709352725

Sontag, S. (2018). Notes on ‘camp’ (First published in 1964). Penguin Books.

Stryker, S. (2006). (De)subjugated knowledges: An introduction to transgender studies. In S. Stryker, & S. Whittle (Eds.), The transgender studies reader (pp. 1–17). Routledge.

Tavares, J. L., & Branco, S. O. (2021). Drag language translation on RuPaul’s drag race: A study on representation through subtitles. Revista Letras Raras, 10(1), 210–235. https://doi.org/10.35572/rlr.v1i1.1890

Tyler, C.-A. (1991). Boys will be girls: The politics of gay drag. In D. Fuss (Ed.), Inside/Out: lesbian theories, gay theories (pp. 32–70). Routledge.

Villanueva-Jordán, I. (2019a). Dragqueenismo y traducción: el papel del RuPaul’s drag race en la circulación del habla camp en español. In J. F. Carrero Martín, B. Cerezo Merchán, J. J. Martínez Sierra, & G. Zaragoza Ninet (Eds.), La traducción audiovisual: aproximaciones desde la academia y la industria (pp. 45–64). Comares.

Villanueva-Jordán, I. (2019b). “You better werk”. Rasgos del camp talk en la subtitulación al español de RuPaul’s Drag Race. Cadernos de Tradução, 39(2), 156-188. https://doi.org/10.5007/2175-7968.2019v39n3p156

Villanueva-Jordán, I. (2021). Metasíntesis de estudios publicados sobre traducción audiovisual y estudios lgbtq+ (2000-2020): dimensiones teóricas y conceptuales. Meta, 66(3), 557–580. https://doi.org/10.7202/1088350ar

Villanueva-Jordán, I. (2022, 25 july). Línea temporal sobre traducción audiovisual y estudios lgbtq+. https://trujamancia.com/linea-del-tiempo/

Villanueva-Jordán, I., & Chaume, F. (2021). Revisión sistemática de bibliografía sobre traducción audiovisual y estudios lgbtq+ (2000–2020): dimensiones epistemológica y metodológica. Hikma, 20(2), 95–126. https://doi.org/10.21071/hikma.v20i2.13301

Vinhas, L. I., & Ernst, A. G. (2021). A derrisão no discurso político: a homossexualidade em questão. In A. G. Ernst, & R. C. M. Pereira (Orgs.), Linguagem: texto e discurso (pp. 73–95). Pontes.

Word Reference. (n.d.). Serve. In WordReference.com. English-Portuguese dictionary, Retrieved July 29, 2022, from https://www.wordreference.com/enpt/serve

Downloads

Published

2023-03-03

How to Cite

Cândido Moura, W. H., & Iost Vinhas, L. (2023). “But, Bitch, I’m Still Serving It”. Subtitling a Drag Language Verb in RuPaul’s Drag Race into Brazilian Portuguese: New Meanings, Old Words. Mutatis Mutandis. Revista Latinoamericana De Traducción, 16(1), 182–203. https://doi.org/10.17533/udea.mut/v16n1a11