Relevância das metatags e das estratégias de otimização de mecanismos de busca (SEO) na localização na Web
DOI:
https://doi.org/10.17533/udea.ikala.356108Palavras-chave:
localização na Web, SEO, indicações geográficas, meta tags, corpusResumo
A otimização para motores de busca (SEO) tem como objetivo melhorar a visibilidade, o volume e a qualidade do tráfego para um site ou uma página da Web nos motores de busca. Isso leva à ideia de que a localização na Web também exige a abordagem da tradução e da adaptação da SEO para o idioma e o mercado de destino. O principal objetivo deste estudo é explorar o uso e o conteúdo de três meta tags essenciais: <title>, header e o atributo description, incorporado na tag <meta content>, nos sites localizados em inglês de um corpus de 88 empresas espanholas com indicações geográficas aprovadas pela Comissão Europeia. Para isso, um corpus de 480 páginas da Web foi criado e analisado manualmente e usando a ferramenta de corpus Sketch Engine. Os principais resultados mostram que as empresas analisadas têm um bom desempenho em relação às tags <title> ou <h1>, enquanto os atributos de descrição podem ser melhorados. Embora, em geral, a localização em inglês dos elementos analisados precise ser aprimorada, constatou-se que a maioria das empresas analisadas poderia se beneficiar de maior atenção às menções de indicações geográficas em seus sites em espanhol e em suas respectivas versões localizadas em inglês.
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